Dengie have a strong ethos in producing sustainable feeds and we have recently been looking into ways to develop our packaging to ensure it is as environmentally-friendly as possible. Building on trials with carbon-neutral packaging for our Hi-Fi Original product, we are proud to announce that we have now introduced recycled plastic into our packaging. Dengie’s highly popular Hi-Fi Lite feed will be the first in our range to appear in the new recycled packaging which contains as much recycled plastic as it is currently possible to use. It is all the more impressive as the Hi-Fi Lite packaging can still be recycled (LDPE 4) where facilities exist.

By including recycled plastic in their packaging, Dengie are providing an outlet for used plastic. This is important in helping to manage plastic waste; an issue that has attracted huge interest over the last few years. Katie Williams, Dengie’s Technical Manger highlighted the importance of packaging for horse feed, “The plastic packaging is vital for ensuring Dengie’s feeds remain fresh and protected from the elements as well as reducing the risk of contamination – a particularly important consideration for those feeding competition or racehorses. To achieve this for paper packaging it is often coated with wax or lacquer which prevents the packaging from being recycled after use”.

Whilst many Dengie bags are re-used for rubbish or selling manure, it is comforting to know that when they do reach the end of their lifecycle they can be recycled and could ultimately end up in another Dengie bag!

Look out for the new Maximum Recycled Content logos which will appear on the back of packs during the summer 2020.

For help and advice on all aspects of feeding call the Dengie Feedline: 01621 841188 or fill out our feed advice form.


Hi-Fi Lite Recycle Logos

A rare opportunity has arisen for a sales professional to work within the Dengie Sales Team in the North of England.

The role is predominantly;

The successful candidate will have a proven track record within a field sales environment, previous experience of Account Management and Category Management, a confident influencer, target driven with a strong background in equestrian, flexible and self-reliant. Previous experience of telesales would be most advantageous, as well as a familiarity and working knowledge of Excel and spreadsheets. The candidate needs to be confident working with stats and numeracy as part of their responsibility.

A degree in Equine Science or Equine with Nutrition modules would be a distinct advantage.

Full training will be given.  Applicants need to be based within the area and must have a full clean driving licence.  The area includes Manchester, Lancashire, Yorkshire, Cleveland, Durham and Tyne& Wear.

We offer a competitive remuneration package including a full expensed company vehicle.

To apply, please forward a letter and CV detailing current salary level to –

The current situation we all find ourselves in has created uncertainty for all industries but we want to reassure you that Dengie is fully committed to the manufacture and supply of our products into the market during this time.

Our two UK sites are producing products 24 hours a day to ensure we have as little disruption as possible. We are working closely with our distributors to keep the supply chain moving, however as you can appreciate with the unprecedented demand we are all experiencing there may be a short hold up on certain lines. Please bear with your retailer as we continue to provide as much stock as is possible.

We would like to remind you that we do have Area Managers and a Nutrition Team who are all working remotely and more than willing to help you with any feed-related questions.

Should you need to contact your local stockist click here.

Got a feeding question? Do not hesitate to get in touch we’d be happy to help call: 01621 841188 or click here to fill out our Feed Advice Form.

Should you need to contact your Area Manager, you can find their contact details here.

Dengie horse fibre feeds

Dengie are delighted to announce that from 2020 they will be supporting Cool Earth – the charity that works with local people to halt deforestation and climate change.


Effective conservation is only possible when local people who are uniquely suited to manage, protect, and restore rainforest, are put first. This ethos resonates with everyone at Dengie as we grow rather than buy the majority of the ingredients we use in our feeds and our success is determined by how we nurture our alfalfa and care for the environment it is grown in. Our farmers know their soil better than anyone and can see the benefits alfalfa has for the crops that follow it too.


Back in 2014 we moved away from using soya products in our feeds as we could see the damage soya production was causing to the rainforest in Brazil. Since then we have been trying to source as many ingredients from the UK as possible. We are now very proud to say that our top 3 ingredients are sourced 100% from the UK.

Dengie’s support for Cool Earth came about following a suggestion by the Royal Warrant Holders Association. Cool Earth is a partner in the Queen’s Commonwealth Canopy initiative to protect all forests – the Commonwealth is home to one fifth of the world’s total forest. Dengie will be sharing updates on this and all Cool Earth’s work in addition to our own endeavours to be more sustainable via their social media and website.

At Dengie we understand that every horse has different nutritional needs. There is a wide range of horse chaffs available that use different fibre sources, so the key is to find the right types of chaff for each individual horse.

Everyday Molassed Chaff Product Horse Feed Packaging

Everyday Molassed Chaff and Cool Condition and Shine have recently been added to the Dengie chaff portfolio, expanding the offering of horse chaffs that are now available for your horse or pony.

Dengie Everyday Molassed Chaff contains high quality, dust extracted, soft golden straw. The horse’s digestive system has evolved to function best when it has a continuous supply of fibrous material. Straw is a useful forage source for horses and ponies that are overweight or that hold their weight well as it is a low calorie fibre source.

Adding Everyday Molassed Chaff to your horse’s bucket feed will increase chew time and slow the rate of eating – eating chopped fibre takes 3 times as long as pellets or mixes. This helps your horse to digest and utilise their feed more efficiently and stops greedy horses from bolting their feed.


cool condition & shine

Dengie Cool, Condition & Shine is a high-fibre fusion of soft, chopped and pelleted fibres, with an oil and molasses coating. The blend of grass, straw and alfalfa makes this horse chaff high in fibre, supporting digestive health. The high oil content in Cool, Condition &  Shine helps to build and maintain condition, provide slow-release energy and also helps to promote healthy skin and coat shine. Fussy eaters will find Cool, Condition & Shine highly palatable with the spearmint oil and light molasses coating.

Cool, Condition & Shine chaff horse feed contains a broad spectrum of vitamins and minerals to provide a balanced diet for a horse or pony when fed at the recommended quantity. Alternatively, it can be used to bulk out your horse’s bucket feed to increase chew time.

If you would like more guidance on selecting the best types of chaff for your horse or pony to call our team of qualified and experienced nutritionists today!


As the name suggests Dengie Pure Grass is just that – a pure grass feed. Nothing else is added – or taken away for that matter – so your horse gets all the natural goodness of pure grass.

Sustainability is key to everything we do at Dengie

All the grass we use in Pure Grass is grown in the eastern counties of England which keeps our “feed miles” as low as possible. The added benefit is that we can trace every bag back to the field it was grown in and so we know exactly where the grass has come from and what has been grown around it.

Harvesting at the optimum time

Means we can maximise the nutritional value of the grass. This simply means we’re taking it before the grass matures so it is easier for the microbes that live in the horse’s digestive system to break the fibre down. Energy and nutrients are released from the fibrous structure meaning your horse will get more from Pure Grass than it would a sun-dried forage such as hay.

Ideal for horses with poor teeth

Pure Grass is ideal for horses with poor teeth as the short chop length and softer structure mean it is easier to chew and digest. It can be used on a weight for weight basis to replace hay or haylage for older horses or horses who have diastemas. All horses can benefit from Pure Grass as part of their ration. Research has shown that providing stabled horses with multiple types of forage encourages them to forage and display more natural grazing and browsing behaviours. As a special treat why not add chopped carrots or apples to a bucket of Pure Grass?

Source of naturally occurring sugar

Pure Grass is a source of naturally occurring sugar as quite simply, that’s what is in grass! The level of sugar is around 12% so if your horse or pony has had laminitis we would suggest a feed from the Dengie Hi-Fi range would be a better option. However, for fussy horses and ponies, the natural sweetness of Dengie Pure Grass may be sufficient to tempt them.

Consistently Clean Fibre

The grass used in Pure Grass is dried using hot air to evaporate the moisture – tumble drying on a huge scale! This produces a consistently clean fibre source and so is ideal for competition horses or those with RAO or other respiratory issues. We regularly test our own and other forages to compare the levels of moulds which are measured in CFUs (colony forming units). Our dried forages are consistently below 100CFU and often below 10CFU – about as clean as you can get – whereas sun-dried forages are typically 1000CFUs or more. There’s a reason we invest in drying our grass the way we do and it’s to produce the cleanest, safest source of fibre possible.

Not just for horses

Dengie Pure Grass can be fed to a wide range of animals including sheep, goats and cattle as well as camelids such as alpacas.


Dengie uk favourite horse feedThe 2019 British Equestrian Trade Association National Equestrian Survey has showed that once again Dengie is the UK’s favourite horse feed!

We topped the chart for the most popular horse feed brand purchased by owners for the second consecutive time, increasing our lead from the last survey that took place in 2015.

The survey also revealed a marked increase in horse owners feeding fibre-based diets. Clearly horse owners were in no doubt that Dengie is their favourite horse feed brand.

With full traceability and accountability at the forefront of our manufacturing process, and with crops fully traceable from seed to feed, Dengie are a highly trusted company and known for producing consistent good quality horse feeds that prioritise the horse’s health and have been doing so for over 50 years.

‘We are very proud to be able to say that Dengie is the pioneer of fibre feeding. The benefits of a high fibre diet for horses are now generally accepted by equine nutritionists everywhere as the best and most natural way to feed horses’, said Dengie’s Managing Director Ian Hassard. ‘We offer retailers and horse owners a range of horse feeds that are top quality, fully traceable, produced to a high standard; whilst protecting the environment and operating in a way that ensures a sustainable future. We are delighted that the survey results prove that horse owners buy their favourite Dengie horse feed with total confidence’.

In 2007 Dengie sealed their status as leading fibre horse feed producer when they were awarded HM The Queen’s Royal Warrant. Sustainability is a key requirement for holding a Royal Warrant, which is an on-going process of continual improvement and recognises individuals and companies that operate to the highest standards.

Dengie provides a wide range of fibre feeds that promote health and performance in the horse.

For help and advice on all aspects of feeding the horse or pony call the Dengie Feedline: 01621 841188 or click here to request a personalised diet from our equine nutritionists.

Dengie horse fibre feeds

In 2018 four lucky Horse&Rider readers won a 12-month training bursary from Dengie. As part of their prize, they won lessons with Dengie ambassadors, Hannah Esberger-Hancock and Lucy Jackson. Their horses were also given a nutritional consultation with Dengie’s Performance Horse Nutritionist, Claire Akers. We recently caught up with the lucky winners to find out what they had been up to since we saw them last.

Rebecca Finn and Arty

I have been fortunate enough to have worked, managed and trained on large commercial yards where I have gained a diverse range of skills and experiences with both horses and humans. An opportunity recently arose where my husband and I could afford to live in a small cottage with its own private equestrian facilities, so we took the plunge and I managed to realise a childhood dream. My horses, Arty and Ben, and an old friends pony, Frodo, are very settled and I don’t think I will tire of being able to see the stables from my bedroom window! With the move and the various obligations that entails, competing has taken a back seat for the first half of this year.

Ben is 24-years-old so is mostly just hero worshiped nowadays. I have used the time with Arty to improve his training and fitness. Standing at 17.2hh with a definite “joie de vivre” I feel this has been time used wisely. Over winter, following the advice from the helpful Dengie nutrition team, I introduced Performance+ Balancer into the horses diet complementing their staple Alfa-A Molasses Free and Grass Pellets. Ben maintained a youthful glow right through to spring and Arty, who can eat like, well, a horse(!) kept his condition and his sanity with a high-quality fibre based diet.

I was reminded recently of how precarious our sport can be. Arty and I were enjoying a canter along a familiar track in the morning sun when the ground gave way to a badger set causing us both to fall. I am very thankful that Arty was unharmed, a loose shoe and a muddy saddle is very acceptable. I sustained a fractured hand, concussion and a fat lip. Whilst I am mostly recovered I can still feel some effects of concussion four weeks later. It has reminded me of the importance of correct equipment. Horse riding is outrageous enough without taking unnecessary risks, even if it is very hot and your hair is fabulous!

I have managed to get out to some showjumping shows and we had a great weekend at the David Broome Event Centre for the Welsh Masters. I plan to spend the summer going showjumping to gain double clears for 2020 and intend to venture back into eventing. I have teaching planned including Pony Club camps which are always great fun. I am also entering the final year of my degree at Moreton Morrell in Equine Therapy and Rehabilitation so attention will be directed towards reading around my dissertation.

I look forward to what the rest of the year has in store and hope to continue with happy horses and developing myself so I can aid their performance.

Eileen Beach and Enzo

I recently took Enzo to the British Showjumping’s Bexhill Horse Show where he went double clear in both his classes coming 4th and 5th –  qualifying for the second rounds! Qualified riders compete in the National Amateur Second rounds with the top 12 qualifying directly for the Championships and securing a ticket to the final at Aintree Equestrian Centre at the end of the year. I also recently completed a 100 mile ride over the whole of the south downs way from Winchester to Eastbourne with my cousin (Tara Millen) with our two amazing horses Pride my Cob x ID and Rupert my cousin’s New Forest x pony. We had the most incredible time we stayed at a B&B called Shotgun Cottage the first night with the horses in a paddock, the next night was Gumber Bothy were we stayed in cabins and the horses in a big barn, then the final night was Claylands Barn were we camped and the horses stayed in a paddock. Mum picked us up on the last night at Eastbourne, the horses loved it! We are now planning on doing another long distance ride in the Autumn which we will do for charity.

I also took Mo, my 6-year-old,  to Heathfield Horse Show, where she came first. Enzo is entered for the 1m05 and newcomers at the South of England show – wish us luck!

Tessa Ward and Finley

Finley is nearing the end of 2 months box rest following an injury and will be moving into a small paddock as the next stage in his rehab. We don’t really know what the long term prognosis is yet until we (hopefully) start working him again. He may well need to take a step down from some activities. As he isn’t in work at the moment we’ve swapped his ration from Alfa-A Molasses Free to Alfa-A Lite plus balancer and soaked hay. He’s in good spirits and managed to stay at a good weight thanks to his Dengie diet!

Click here to watch the video of the bursary winners lessons with Lucy and Hannah.

Recycling Web LogoWe are proud to announce that we have introduced carbon-neutral packaging for the first time. Following extensive trials and development work over the last few years, the sustainable raw material used to make the packaging is derived from sugar cane and has been certified as carbon neutral by the Carbon Trust; the new packaging is still fully recyclable (LDPE 4). The first product to feature the new packaging material will be Dengie Hi-Fi Original.

“We are delighted to have been able to take this step” commented Katie Williams, Dengie Technical & Product Development Manager. “Our ethos is to produce sustainable feeds. The alfalfa and grass we grow tick that box and so recent efforts have focused on the packaging. We can’t move away from plastic packaging completely due to the nature of the ingredients we use and so it has been important to identify packaging that is as environmentally friendly as possible. This is a huge step in the right direction.”

The packaging will also break down quicker than traditional plastic packaging. “We have to be careful not to make our packaging too bio-degradable as we have a long shelf life on products and so the packaging has to be robust for many months!” added Katie. “It’s no good making packaging more bio-degradable if it results in more feed waste as that is the least environmentally friendly thing we can do!”

Look out for Carbon Neutral logos on the back of the new Dengie Hi-Fi Original pack from June 2019! Before recycling we advise you check with your local council if they accept LDPE 4 packaging.

For help and advice on all aspects of feeding call the Dengie Feedline: 01621 841188 or fill out our feed advice form.

What is Dengie packaging made from?

If you’re a user of Dengie Horse Feeds then you will know that we use plastic to package our horse feeds. Over the last 5 to 10 years we have significantly reduced the amount of plastic we use in each horse feed bag by reducing the thickness, but there obviously comes a point at which we can’t go any thinner, as the feed bag simply fails to provide the level of protection our horse feeds require.

What are the alternatives to plastic packaging?

We have therefore investigated alternative packaging materials, one of which is compostable packaging, but it is not as straightforward as it might first appear.

Compostable packaging comes from starch sources, such as potato as well as cellulose. The rate at which it biodegrades depends on the thickness of the packaging and the environmental conditions, but it is nowhere near as strong as the plastic we use currently for our packaging so it would have to be thicker or we increase the risk of additional waste through damages.

The most significant challenge though, is that compostable packaging will start to decompose as soon as it is exposed to the air and so there would be virtually no shelf life on the product. Given the seasonality of feeding horses, it would be difficult for most horse feed manufacturers to make to order in the winter months and not need to store product for a few weeks at least.

There is also an additional cost to the compostable packaging – probably amounting to around 50p a bag. Whilst many people would be willing to pay this for the benefit of being able to compost the packaging, not everyone could afford this increase, including businesses such as riding schools that buy large quantities of feed, which is something we have to consider.

In the meantime, please see our top tips on ways you can help to reduce, reuse and recycle your Dengie packaging.


How to recycle, re-use or upcycle Dengie packaging

Here are our top tips to help you reduce, reuse and recycle:

Clearly, we can’t change things overnight but your feedback will help us to make decisions about what we do in the future, so click here to contact us please let us know your thoughts!