Dengie’s new Green Cross logo, has been added to Dengie Hi-Fi Molasses Free. Our new eye-catching logo has been added to help horse owners easily identify the right feed for their laminitis-prone horse or pony and is accompanied by an endorsement from The Laminitis Site. “We are delighted that The Laminitis Site feed and recommend Dengie Hi-Fi Molasses Free and it was a natural progression to add their endorsement to our packaging” commented Katie Williams, Dengie’s Technical & Product Development Manager.

New Hi-Fi Molasses Free pack with Green Cross logo

Laminitis is often the symptom of an underlying metabolic or endocrine problem such as EMS or PPID. One of the biggest risk factors for laminitis is obesity and levels continue to rise in the UK equine population; a recent study conducted by Carslake et al (2020) found 75.2% of horses and ponies in livery yards and riding schools were overweight.

Although Hi-Fi Molasses Free features the new Green Cross logo, there has been no change to the product itself. It still contains just 2.5% naturally occurring sugar which is between 5 and 10 times lower than average grass hay. Hi-Fi Molasses Free is low calorie making it ideal for good doers and overweight individuals and is high in fibre, providing the horse with slow-release energy that takes longer to chew than mixes and cubes. This provides a more natural form of nutrition for horses and ponies who have evolved to spend 16-18 hours of everyday eating.

Look out for the new Green Cross logo on Hi-Fi Molasses Free packaging appearing in stores this month!

For more information about The Laminitis Site visit:

To celebrate 10 years of collaboration with the British Hen Welfare Trust and the development of Dengie Fresh Bed For Chickens, we have made a donation to help support the charity at this difficult time. Like a lot of charities, the British Hen Welfare Trust have had to curtail a lot of their great work which is immensely frustrating for them.

Jane Howarth MBE - founder of BHWT

Jane Howorth, MBE, founder of the British Hen Welfare Trust said “We were thrilled to receive the kind donation from Dengie, who have been supporters of our charity for a number of years.  We are staunch advocates of Dengie’s Fresh Bed as we think it’s the ideal product for our hard-working hens as they start their well-deserved retirement. Dengie’s kind gift will enable the many hens who pass through our caring hands on their way to their new adopted homes to experience the pleasures of soft, sweet-smelling bedding for the first time in their lives.  Thank you so much to Dengie for making that happen!”

Fresh Bed for Chickens is made from naturally soft, dust extracted straw with a pine oil coating, providing anti-fungal and anti-bacterial properties. Fresh Bed helps to absorb any moisture, droppings and smells as well as providing cushioning for your hen’s feet. It can also be used to line nesting boxes with a soft and dry bedding to provide comfort for hens when laying and also help protect your eggs.

Fresh Bed For Chickens

Sales of Dengie Fresh Bed For Chickens have been flying off the shelves as the product has become increasingly popular over the last couple of years. The avian flu outbreak has also meant poultry have had to be kept indoors resulting in an increase in demand for bedding suitable for chickens.

The Dengie helpline has also experienced an increase in the number of enquiries about Fresh Bed for Chickens as well as its suitability for other birds such as ducks, geese and pheasants.

For more information about Dengie Fresh Bed For Chickens or for help and advice call the Dengie Helpline: 01621 841188.

In a year like no other, what were the most common feed related questions that horse owners asked the Dengie Feedline? Well quite surprisingly, given that many horses had a reduced workload, the most commonly asked question related to underweight horses. Dengie’s Technical Manager, Katie Williams explains “There was a definite shift in horse owners looking for safe ways to promote condition in their horses. Conscious that workloads could vary due to all the uncertainty and disruption that we experienced in 2020, horse owners were keen to avoid or reduce the amount of cereals their horses were consuming and so looked for high quality fibre and high oil feeds instead. Condition safely was definitely the number one theme in 2020!”

As expected, the poor forage harvest resulted in an increase in the number of enquiries relating to forage replacers and how to make reduced forage stocks last longer. “The drought of 2018 resulted in a huge uplift in enquiries about hay replacers,” Katie comments “but the number of enquiries nearly doubled in 2020, suggesting it is a really significant issue for people. Since we launched our range of grass products we have been able to give people really practical and cost-effective ways to extend their forage supplies”.

Overall the Dengie Feedline saw a 30% increase in the total number of enquiries, which reflects the fact that people used their time in lockdown to review their horses rations and make the changes they might not have had time to consider previously.

The 5 most frequently asked questions from horse owners in 2020 were:

  1. Promoting condition safely
  2. How to provide sufficient fibre for good doers without promoting weight gain
  3. Fibre feeds for horses with dental issues
  4. How to extend or replace hay
  5. Enquiries relating to gastric ulcers

For further information or friendly feeding advice, contact the Dengie Nutrition Team on 01621 841188 or click here to complete our Feed Advice Form.

We are proud to announce our new partnership with Writtle University College as their ‘Official Fibre Feed Provider’. Dengie have collaborated with Writtle for many years providing students with an insight to the feed industry through lectures and hosting tours to see the “field to feed” process that is unique to Dengie.

Established in 1893, Writtle University College, also based in Essex, is one of the oldest providers of specialist education in the UK, offering a wide variety of different courses including a range of equine degrees. Equine Resource Manager, Dan Cook, said: “We were looking to secure a partnership with a company that shared our enthusiasm and vision for the physical supply of feed to both our bespoke sports horse stud and equine training and development centres, along with helping to facilitate and enhance the student experience and learning opportunities along the way. We are very much looking forward to working together and to the opportunities the partnerships will afford.”

Dengie will also be working with the academic team to explore new, practical research areas and on-going feeding trials. “I am delighted to be able to formalise our long-standing relationship” Katie Williams, Technical Manager at Dengie commented “Many of our team have studied at Writtle and it is very exciting to be working with students who could be part of our team in the future.”

Writtle College Partnership

Dengie have a strong ethos in producing sustainable feeds and we have recently been looking into ways to develop our packaging to ensure it is as environmentally-friendly as possible. Building on trials with carbon-neutral packaging for our Hi-Fi Original product, we are proud to announce that we have now introduced recycled plastic into our packaging. Dengie’s highly popular Hi-Fi Lite feed will be the first in our range to appear in the new recycled packaging which contains as much recycled plastic as it is currently possible to use. It is all the more impressive as the Hi-Fi Lite packaging can still be recycled (LDPE 4) where facilities exist.

By including recycled plastic in their packaging, Dengie are providing an outlet for used plastic. This is important in helping to manage plastic waste; an issue that has attracted huge interest over the last few years. Katie Williams, Dengie’s Technical Manger highlighted the importance of packaging for horse feed, “The plastic packaging is vital for ensuring Dengie’s feeds remain fresh and protected from the elements as well as reducing the risk of contamination – a particularly important consideration for those feeding competition or racehorses. To achieve this for paper packaging it is often coated with wax or lacquer which prevents the packaging from being recycled after use”.

Whilst many Dengie bags are re-used for rubbish or selling manure, it is comforting to know that when they do reach the end of their lifecycle they can be recycled and could ultimately end up in another Dengie bag!

Look out for the new Maximum Recycled Content logos which will appear on the back of packs during the summer 2020.

For help and advice on all aspects of feeding call the Dengie Feedline: 01621 841188 or fill out our feed advice form.


Hi-Fi Lite Recycle Logos

A rare opportunity has arisen for a sales professional to work within the Dengie Sales Team in the North of England.

The role is predominantly;

The successful candidate will have a proven track record within a field sales environment, previous experience of Account Management and Category Management, a confident influencer, target driven with a strong background in equestrian, flexible and self-reliant. Previous experience of telesales would be most advantageous, as well as a familiarity and working knowledge of Excel and spreadsheets. The candidate needs to be confident working with stats and numeracy as part of their responsibility.

A degree in Equine Science or Equine with Nutrition modules would be a distinct advantage.

Full training will be given.  Applicants need to be based within the area and must have a full clean driving licence.  The area includes Manchester, Lancashire, Yorkshire, Cleveland, Durham and Tyne& Wear.

We offer a competitive remuneration package including a full expensed company vehicle.

To apply, please forward a letter and CV detailing current salary level to –

The current situation we all find ourselves in has created uncertainty for all industries but we want to reassure you that Dengie is fully committed to the manufacture and supply of our products into the market during this time.

Our two UK sites are producing products 24 hours a day to ensure we have as little disruption as possible. We are working closely with our distributors to keep the supply chain moving, however as you can appreciate with the unprecedented demand we are all experiencing there may be a short hold up on certain lines. Please bear with your retailer as we continue to provide as much stock as is possible.

We would like to remind you that we do have Area Managers and a Nutrition Team who are all working remotely and more than willing to help you with any feed-related questions.

Should you need to contact your local stockist click here.

Got a feeding question? Do not hesitate to get in touch we’d be happy to help call: 01621 841188 or click here to fill out our Feed Advice Form.

Should you need to contact your Area Manager, you can find their contact details here.

Dengie horse fibre feeds

Dengie are delighted to announce that from 2020 they will be supporting Cool Earth – the charity that works with local people to halt deforestation and climate change.


Effective conservation is only possible when local people who are uniquely suited to manage, protect, and restore rainforest, are put first. This ethos resonates with everyone at Dengie as we grow rather than buy the majority of the ingredients we use in our feeds and our success is determined by how we nurture our alfalfa and care for the environment it is grown in. Our farmers know their soil better than anyone and can see the benefits alfalfa has for the crops that follow it too.


Back in 2014 we moved away from using soya products in our feeds as we could see the damage soya production was causing to the rainforest in Brazil. Since then we have been trying to source as many ingredients from the UK as possible. We are now very proud to say that our top 3 ingredients are sourced 100% from the UK.

Dengie’s support for Cool Earth came about following a suggestion by the Royal Warrant Holders Association. Cool Earth is a partner in the Queen’s Commonwealth Canopy initiative to protect all forests – the Commonwealth is home to one fifth of the world’s total forest. Dengie will be sharing updates on this and all Cool Earth’s work in addition to our own endeavours to be more sustainable via their social media and website.

At Dengie we understand that every horse has different nutritional needs. There is a wide range of horse chaffs available that use different fibre sources, so the key is to find the right types of chaff for each individual horse.

Everyday Molassed Chaff Product Horse Feed Packaging

Everyday Molassed Chaff and Cool Condition and Shine have recently been added to the Dengie chaff portfolio, expanding the offering of horse chaffs that are now available for your horse or pony.

Dengie Everyday Molassed Chaff contains high quality, dust extracted, soft golden straw. The horse’s digestive system has evolved to function best when it has a continuous supply of fibrous material. Straw is a useful forage source for horses and ponies that are overweight or that hold their weight well as it is a low calorie fibre source.

Adding Everyday Molassed Chaff to your horse’s bucket feed will increase chew time and slow the rate of eating – eating chopped fibre takes 3 times as long as pellets or mixes. This helps your horse to digest and utilise their feed more efficiently and stops greedy horses from bolting their feed.


cool condition & shine

Dengie Cool, Condition & Shine is a high-fibre fusion of soft, chopped and pelleted fibres, with an oil and molasses coating. The blend of grass, straw and alfalfa makes this horse chaff high in fibre, supporting digestive health. The high oil content in Cool, Condition &  Shine helps to build and maintain condition, provide slow-release energy and also helps to promote healthy skin and coat shine. Fussy eaters will find Cool, Condition & Shine highly palatable with the spearmint oil and light molasses coating.

Cool, Condition & Shine chaff horse feed contains a broad spectrum of vitamins and minerals to provide a balanced diet for a horse or pony when fed at the recommended quantity. Alternatively, it can be used to bulk out your horse’s bucket feed to increase chew time.

If you would like more guidance on selecting the best types of chaff for your horse or pony to call our team of qualified and experienced nutritionists today!


As the name suggests Dengie Pure Grass is just that – a pure grass feed. Nothing else is added – or taken away for that matter – so your horse gets all the natural goodness of pure grass.

Sustainability is key to everything we do at Dengie

All the grass we use in Pure Grass is grown in the eastern counties of England which keeps our “feed miles” as low as possible. The added benefit is that we can trace every bag back to the field it was grown in and so we know exactly where the grass has come from and what has been grown around it.

Harvesting at the optimum time

Means we can maximise the nutritional value of the grass. This simply means we’re taking it before the grass matures so it is easier for the microbes that live in the horse’s digestive system to break the fibre down. Energy and nutrients are released from the fibrous structure meaning your horse will get more from Pure Grass than it would a sun-dried forage such as hay.

Ideal for horses with poor teeth

Pure Grass is ideal for horses with poor teeth as the short chop length and softer structure mean it is easier to chew and digest. It can be used on a weight for weight basis to replace hay or haylage for older horses or horses who have diastemas. All horses can benefit from Pure Grass as part of their ration. Research has shown that providing stabled horses with multiple types of forage encourages them to forage and display more natural grazing and browsing behaviours. As a special treat why not add chopped carrots or apples to a bucket of Pure Grass?

Source of naturally occurring sugar

Pure Grass is a source of naturally occurring sugar as quite simply, that’s what is in grass! The level of sugar is around 12% so if your horse or pony has had laminitis we would suggest a feed from the Dengie Hi-Fi range would be a better option. However, for fussy horses and ponies, the natural sweetness of Dengie Pure Grass may be sufficient to tempt them.

Consistently Clean Fibre

The grass used in Pure Grass is dried using hot air to evaporate the moisture – tumble drying on a huge scale! This produces a consistently clean fibre source and so is ideal for competition horses or those with RAO or other respiratory issues. We regularly test our own and other forages to compare the levels of moulds which are measured in CFUs (colony forming units). Our dried forages are consistently below 100CFU and often below 10CFU – about as clean as you can get – whereas sun-dried forages are typically 1000CFUs or more. There’s a reason we invest in drying our grass the way we do and it’s to produce the cleanest, safest source of fibre possible.

Not just for horses

Dengie Pure Grass can be fed to a wide range of animals including sheep, goats and cattle as well as camelids such as alpacas.