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Dengie go to Dublin


The Royal Dublin Show is a major equestrian event in Ireland, running showjumping classes, including the Irish leg of the Furusiyya FEI Nations Cup, alongside showing and performance classes. It’s a busy, lively show that draws in lots of competitors, spectators and exhibitors alike and this year Dengie were part of the action.

I was ably assisted by Dengie’s Scottish area sales manager, Ryann Walker, and nutritionist Tracey Hammond. This was a good chance for me to learn a bit more from them about advising the owners of horses suffering from conditions such as EMS and laminitis. We spoke to a diverse range of people from a variety of equine disciplines, with numbers ranging from just a few horses to much larger yards. It was great to talk to some customers who had recently started to use our products and hear their experiences. Having Ryann and Tracey with me also meant I could go out and catch up with some of my contacts, including Dengie ambassador, international showjumper Eddie Moloney (see picture above).

There’s still a mind-set in Ireland that feeding cubes is the way forward, so attending the show was a great opportunity to educate people from different backgrounds on the benefits of feeding fibre. The more our presence is felt and the more people we talk to, the better we can impress upon people that our products are synonymous with success.