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Dengie named most popular branded feed!


We are delighted to be able to share with you the results of the 2015 National Equestrian Survey – a prestigious five-yearly report providing insight into the performance of the equestrian sector. This year’s report identified Dengie as the UK’s most popular branded feed product.

The survey, commissioned by the British Equestrian Trade Association (BETA)and conducted by sports marketing agency Two Circles with support from the British Equestrian Federation and Sport England, shows that one in five of the UK’s 446,000 horse-owning households feeds Dengie products.

It also highlights that, based on the overall purchase figure for feed brands, Dengie has an estimated customer base of 69,000 – that’s 28,000 more than its closest competitor.

We are delighted that Dengie’s growth has been recognised and would like to extend our thanks to you for the huge part you have played in our success. Your loyalty and support in stocking Dengie’s range of high-quality home-grown fibre feeds has been fundamental to our growth, particularly given the challenging market conditions of recent times.

Despite this wonderful achievement we certainly won’t be resting on our laurels and will continue to offer you the first-class service you have come to expect from Dengie with continued sales, marketing and technical support. If I, or any of my colleagues, can be of any assistance, please do not hesitate to get in touch.